MY NAME IS MAURICIO

I’M THE FOUNDER AND DESIGNER BEHIND WACO. MY WORK IS SHAPED BY AN OBSESSION WITH VINTAGE 80S HORROR—GRAINY VHS TAPES, HAND-PAINTED MOVIE POSTERS, AND THE WORN-OUT TEES THAT CARRIED THOSE IMAGES LONG BEFORE TRENDS EXISTED. I GREW UP DRAWN TO THE DARKER SIDE OF POP CULTURE, WHERE HORROR FELT RAW, DANGEROUS, AND PERMANENT.

WACO IS MY WAY OF PRESERVING THAT FEELING. EVERY DESIGN IS INFLUENCED BY THE ERA WHEN HORROR ARTWORK WAS IMPERFECT, AGGRESSIVE, AND UNFORGETTABLE. I DON’T DESIGN FOR SEASONS OR HYPE. I DESIGN PIECES I’D WANT TO FIND IN A FORGOTTEN BOX AT THE BACK OF A VIDEO STORE.

THIS BRAND IS BUILT FROM OBSESSION, NOSTALGIA, AND A LOVE FOR HORROR THAT NEVER FADED.